We know that starting a new business is hard work. You’re establishing yourself in your community, and you don’t have a lot of extra funds to spend on big advertising campaigns. You want to show that you’re committed to green cleaning, but right now, you have to worry about paying other bills.
That’s where the Green Cleaning Association(GCA) comes in. Our organization can help you establish a small marketing campaign in both print and online mediums. Doing so will help you get the word out about your business and align your business with an organization that speaks to the needs of so many consumers.
Discover how GCA can help your marketing efforts take off below.
When you sign up and take the GCA pledge – the pledge to put the environment first in your business practices and use green products and practices to reduce your company’s carbon footprint – you’ll be given access to our GCA Registered Logo.
You are allowed to use this logo on any marketing materials you have – including your website. Post the logo on your site, brag about it on your company blog and explain what it means to your consumers. Tell them about your commitment and how you plan to honor it through your company.
As your business starts to grow, our logo on your marketing materials and website will become a signal to consumers of your commitment. They’ll feel good about buying from you or hiring you because they know you share the same commitment as they do. Our logo is something they can trust, and when they see you using our logo, they’ll know they can trust you too.
As a member of GCA, you will be displayed in our business directory. Whenever customers search our databases to find companies like you, your name will pop up. This is just one more way customers have of finding you, and since membership with GCA is free, it won’t cost you anything.
Customers will also be able to leave reviews of your company and recommend it to other GCA members. This is great word-of-mouth advertising, and research shows that social proof – leaving online reviews – is one of the cheapest and most effective forms of advertising.
According to KISSmetrics, more than 70 percent of Americans say they read reviews before making a purchase and almost 63 percent of consumers will be more likely to purchase from a site if product reviews are available.
The more reviews your products, services or company receive, the better chance you have of persuading customers to give your company a shot.
Best of all, our website will provide links back to your website so customers can check out all your other products and services. While link profiles aren’t nearly as prevalent in the search engine optimization game as they used to be, having a good link profile can still help your website rank higher in search results.
For any new business looking to get its name out there, partnering with GCA is an easy, free way to announce your commitment to environmentally friendly practices and introduce yourself to a new group of great customers. Sign up with us now!