In this article, we are speaking specifically to people who want to get started on a cleaning business without a lot of startup cash.
Target the Right Audience
As you are starting from nothing, you need to target the right audience so that you can get clients. Cleaning homes, known as residential cleaning, is a perfect and easy way to start a business than commercial cleaning. This is because big and renowned cleaning companies dominate the market that cleans office buildings and other commercial areas.
Moreover, cleaning on a large scale requires labor and equipment, for which you need a massive budget. It is also easier, at the beginning, to attract homeowners with your services than commercial clients. Keep in mind that you can always add more services as your company grows
Get Your Legal Ducks in a Row
Before you start with any serious business enterprise, you do need to get all of your legal ducks in a row first. While it may be tempting to skip registering your business to save on fees, this will probably lead to problems in the long run.
At the very least, larger clients that can pay you the most money will not be interested in associating with businesses that are not properly registered or insured.
Moreover, if you don’t want to link your business with your social security number or think of hiring employees, you may need an Employer Identification Number (EIN).
People expect a real business to have a name and a logo. Even if you are just one person riding around town in a van with supplies in the back, you should be sure to legitimize yourself with both.
Names are easy enough, but there is a cost associated with creating a logo if you aren’t able to do it yourself. While this may at first seem like an inaccessible consideration, there are actually ways to get a logo that are affordable.
For example, you can shop around for a graphic designer on freelancer platforms like Fiverr. These sites specialize in connecting businesses with any budget with quality professionals. Developing a logo is a startup cost, but one that will probably pay off quickly.
Arrange House Cleaning Equipment
People often cop-out after thinking about how to start a cleaning business without money. This is because cleaning equipment and supplies are expensive. But don’t worry; you can start with cleaning supplies of your own home. Use them at the start, and then you can buy some essentials after your first client paid you off.
If you have a small budget, you can buy inexpensive cleaning supplies from Amazon and other online and physical stores. To save money, and reduce our carbon footprint, it’s best to purchase cleaning chemicals in bulk and concentrated vs. buying RTU (ready to use) products one bottle at a time. Moreover, buy a gallon of the cleaner and an empty 32 oz bottle. Transfer the recommended amount of chemical into the bottle and then fill the bottle with water.
Remember, never buy disposable clothes when you are just getting started. Instead, buy microfiber cloths, mop heads, and dusters, and wash them in the laundry after use. This way, you can save a lot of money which you can use on other things.
The more people you have on hand, the bigger your capacity will be. While it may be tempting to try and figure out a way to get a big staff so you can start pursuing enterprise-level clients, this simply is not a practical option for startups on a shoe-string budget.
Start small, and bring people in as your business starts to grow. Getting 2-3 people that can be on stand by to take on work is a great way to expand your capacity while also keeping employee management easy.
There is also nothing wrong with starting off all by yourself. It will be hectic, but it will also serve as a good way to control quality, and figure things out at a low cost in the early beginnings of your business.
Talk to the People You Know
Taking out ads is a highly effective way to bring customers to your door, but for a startup that isn’t very liquid, it can be inaccessible. During the humble beginnings of your cleaning business, you will likely find that the people you already know can serve as a rich source of business.
Keep an ear out for people that mention they require a cleaning service. If you are paying close attention you may find that opportunities are all around you. At your children’s school, at place of worship, at community events, etc.
Essentially, every place where people gather in mass is a good opportunity to start harvesting some business. Put the word out that you are looking for customers, and you may even find that people start seeking you out!
Just remember that when you walk into a public place with the hope of acquiring some business your responsibility is to behave professionally. Be polite, friendly, and, in short, the sort of person an individual might feel comfortable inviting into their home or business.
Do Incredible Work
Nothing can replace quality. If you really want to grow your business without much money, you need to do amazing work. This will help you accumulate an unimpeachable reputation. It will also simply make sure that your early existing clients don’t dump you in favor of someone who can get the job done better.
Quality assurance is a very obvious element of any business, but it can also get lost very easily amidst all of the other responsibilities you will have in the early days of your business. Don’t let it.
Word Of Mouth
Word of mouth marketing is still a completely reliable way to get business. This may even be especially true in the world of cleaning. Keep in mind that customers are taking a chance when they give you business.
Not only are they spending money, but they are also inviting a stranger into their home. If they hear from someone that they trust that you do great work, it is sure to make them feel much better about hiring you.
You can generate word of mouth business by doing really good work, and by asking your existing clients to recommend you to their friends if they have the chance. The longer you stay in the business, the more word of mouth customers you are likely to generate.
Market In a Way That Makes Sense to You
There are a lot of different ways to pursue a marketing campaign. Some could involve costly options like a bus stop bench ad, or even a radio spot, but others are much more manageable. For example, you could take out a spot in a church bulletin at a relatively low cost.
You can also do things the old fashioned way. Talk to people. Go door to door. Hand out business cards whenever possible. These are free or low-cost ways to spread the word about your business that are proven to work well.
We hope now you know how to start a cleaning business of your own. Follow the techniques mentioned above if you want to make your name in a highly dense janitorial market.